The students of ‘Globsyn Business School’ competed with the best b schools and finished as the winner in the marketing game “ROOK-E” organized by Indian Institute of Social Welfare and Business Management. The game involved two rounds. In the first round the students had to come up with an idea that they believed would be a super flop if implemented. Whereas in the second round they had to market the idea presented by other b school in a positive way to get the investment for the project. The Globsyn Business School students successfully marketed the idea of ‘Dilapidate Toothpaste’ (a decaying toothpaste) which was the idea of another top b school, to the judges and adjudged as the winner of the event.Congratulations to ‘Team GBS’ comprising Zujar Kutub Bakkalla, Vikash Prakash Rajdev, and Hussain Kikabhai Khandwala for the success.
