Last week Globsyn Business School organised an interactive session on 'A New Perceptual Mapping Technique for Product Positioning and Market Segmentation,' and 'Critical Role of Marketing and Innovation in Growth and Development of a firm' with Dr Ajay Manrai of University of Delaware here.
Organised as part of its 'Global Connect' programme, the session was attended by first year students of Globsyn Business School to learn the mapping technique for product positioning and role of innovation and marketing in the growth and development of a firm.
Globsyn Chairman Bikram Dasgupta said such interactive session, being organised once in every two months, is to connect Globsyn students with what is going on round the globe. These sessions help Globsyn students learn the art of innovation in growth and development of a firm, Mr Dasgupta observed.
Dr Manrai, who graced the session is a Fulbright senior researcher and scholar and professor of marketing in the department of business administration and faculty director of the graduate and executive programs at the Lerner College of Business and Economics at the University of Delaware, US.
Dr Manrai, who graced the session is a Fulbright senior researcher and scholar and professor of marketing in the department of business administration and faculty director of the graduate and executive programs at the Lerner College of Business and Economics at the University of Delaware, US.
